and Competition

The Biological Imperative: Survival and Scarcity At its most fundamental level, competition is a biological law, an engine of evolution driven by the stark reality of limited resources. In any ecosystem, the availability of food, water, shelter, and mates is finite,...

Market Share

Understanding Market Share: The Definitive Metric for Business Performance Market share is the percentage of an industry’s total sales revenue or total units sold that is earned by a particular company over a specified period. It is calculated by taking a...